Search Engine Marketing

You know the old adage…does a web site built alone in a forest make a sound?

Yeah, yeah…we’re very clever. We substituted ‘web site’ for ‘tree’ and ‘built’ for ‘falling.’ We pat ourselves on the back for that one.  But if you think about it – if a tree was trying to get attention, it’s got to make some noise and people have to hear it.  So does your web site- its forest includes billions and billions of other ‘trees’. So how are you going to get your web site any attention?

Certainly, the traditional marketing models still work.  Advertising your web site via radio, TV, newspapers, promotional products, yellow pages, flyers, signs, billboards, and any printed materials you can get your hands may still be effective. Also, Public relations announcements, seminars, and sales teams get your word out proactively.  If your business model is served from doing these things, don’t stop doing them.

But there might be one thing you are overlooking, and it could be bigger than all of them: search engine marketing, including search engine optimization, and Pay Per Click (PPC).